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Bart Gamboa

Tips in Choosing an Ecommerce Platform

You’ve got great ideas, products, and money to get started. All you need to do is create your website to help you get started with your business online. In choosing the e-commerce platform for your online store, there are several factors that you need to consider in order to make sure the platform suits your online store the best. Here are everything you need to know about e-commerce platforms:

What do I need to know before I launch my online business?

E-commerce platform is specifically designed to allow you to create, manage, and operate your online store. It is a platform that is complete with tools that you need in running throughout and going through different processes from hosting the website, designing, pricing the products, providing payment options and other marketing strategies. A good platform will help you attract and keep your customers.

First, you should consider the number of items that you will sell in your online store. Most businessmen will always want to have heavy traffic on their website. Therefore, you should consider a platform that can offer large space storage, different levels of customization, features, and tools that you can use in the long run.

Make sure the program is relatively easy to use. And also, you should let your web designer know what you’d like to have in your online business store. You should be able to operate your own website without the assistance of your web designer, too.

E-commerce 3 S’s

Here are the 3 S’s of Ecommerce that you should always keep in mind when launching your online store:

Website design

Above anything else, a good design will always attract and help you keep your customers. You might want to provide them with a user-friendly website which they will not have any difficulty navigating. Make sure that it would just take a few seconds for them to find the products or items that they are looking for. And all the tools that they might need in choosing, selecting, as well as payment modes should be all provided for their convenience.

Safety Protocols

You could want to protect your online store as well as your customers. Therefore, in looking for an e-commerce platform, you should make sure that it provides a Secure Socket Layer (SSL). The SSL will help you to ensure that all payments transacted online are securely transferred, confidential, and safe.

Storage Space

You should also consider the storage space of the e-commerce platform that you are going to choose. The last thing you wanted to experience is to limit the number of products that you can post because of your small storage space.

Now that you have an idea on the factors that you need to consider when it comes to choosing the best e-commerce platform, you should be able to choose the best one for your business. A good e-commerce platform can make or break your business online.

Tips in Selling Online Every Entrepreneur Should Know  

Launching a new business online can be a little intimidating, especially if you know next to nothing about how it works or you’re just new to the business. However, worry no more because here are the top tips from an expert that will help you to get started with your online store! Learn more about How to Sell Online

Create a professional website

You should make sure that your website is clean, pleasant, and professional. In that way, it would be more appealing to your customers. As much as possible, avoid having such a complex layout. Your customers will not appreciate figuring out how to navigate your site just to buy a product when they could buy it in other online stores. Therefore, you should be careful in choosing the platform that you will use as your online store.

Make your products pop

In order for your products to be visually appealing to your objects, you should only post well-photographed images of the said products. Doing so will help them to inspect and examine the images very well and aside from that, great images can also encourage them to buy your products. Remember that it’s an online store, great photographs are your only way to let them ‘experience’ the product on screen. Sell your products  click here

Consider getting publicity

Bloggers can help you to improve your brand awareness. As much as possible, keep in touch with the local bloggers in your community and offer them what you are selling. If you are lucky enough, they will write a free review for you. In that way, you can widen the range of your target audience because there is a big possibility that their readers become your potential customers. Especially if the review is great, they would most likely visit your site.

Build good customer relationship

The only thing that could keep your customers’ loyalty to you and your products is building a good relationship with them. You should always attend to their needs, reply to their messages, respond to their inquiries, and talk to them. Doing so will help them feel special. Aside from that, you can also ask for an honest feedback from them so that you’ll know what aspects you need to improve your products and online store as well.E-commerce

Make it enjoyable

Your online store should be warm, welcoming, and a fun place to be with. Therefore, in creating your website you should consider a layout that is pleasing to the eyes, easy to use, and simple. You can also provide some promos, discounts, and raffles. Customers love an online store with a lot of interactions and events, even if it’s just on the screen. Your main goal is not to sell your products but to keep your customers.

Now that you know the basic fundamentals of creating and managing an online store, it will not be that hard for you to get started. You should also incorporate your own style, too. The aforementioned tips above will just help you get into the right path. learn more Point of Sales

Magento vs. PrestaShop: Which One Suits My Business The Best?

Making sure that you are able to choose the right e-commerce platform for your business is very important. There are actually lots of platforms that you can choose from. The top two platforms that could provide everything that you might need are the Magento and Prestashop. So, which one is the best for your business? Let’s find out: Ecommerce business

Popularity

Both of these aforementioned platforms are well-known and popular among businessmen who want to establish a good online store. Also, both of them are able to provide a community for their developers and customers to interact.

As of today, the PrestaShop hosts around 206k while the Magento hosts around 233k. Those high numbers just prove how reliable their sites are. If you tend to base the reliability of the website on their popularity, both of them are a good choice for you.

 

Support and assistance

Open source platforms provide their support and assistance through online forums as well as documentation. Since they both have their developer communities, it will not be hard for you to seek for assistance and get started if ever you choose a platform between the two of them. Buy & Sell products POS

Hosting

When it comes to hosting, you should consider this carefully if you don’t want to deal with a lot of stress sometime in the future. The PrestaShop offers a free hosted solution as well as an open source downloadable version. You can host it in your own will, this will provide some flexibility in creating your online store. Also, it will not take too long before you will be able to host and create your website. In fact, in just several minutes, without actually installing anything, you will be able to run your online store.

The Magento, on the other hand, does not offer any solutions when it comes to hosting. In short, it will be up to the business owner to maintain their online store and keep it running.

Enterprise offering

While it cannot be denied that the Prestashop is more ideal than Magento when it comes to hosting, you need to choose the one that could help you with everything that you might need on your platform.

Magento offers various features that could help you to provide a better customer service and merchandising. Aside from that, if you are planning to build a large store and you are thinking of this business for a long-term one, then this is the ideal platform for you. You can also transfer from the Magento Community to Magento Enterprise if your business had already grown and continues to develop.

As of today, the Prestashop does not offer any enterprise version that you will be able to utilize.

Now that you know the differences and similarities between the two platforms, you should be able to decide the best one for your business. You are the only one who understands your business best; therefore, you already have an idea of the best platform for you after reading this.

Choosing Between Shopify and WordPress  

You know very well how important it is to choose the best e-commerce platform for your website. Therefore, you should start trimming down the platforms that you wanted to have on the top e-commerce websites that most entrepreneurs trust. If you are still contemplating in choosing between the Shopify and WordPress, here is everything you need to know about the two platforms: Ecommerce Platforms

Shopify

One of the most reputable e-commerce platforms is Shopify, and it’s already a hosted site, so you do no need to worry about that anymore. One of its main advantages is that the security and safety are much stronger compared to other websites. There are a lot of templates that you can choose from, and the good news is that you don’t have to pay any single penny in utilizing it in your online store. A good e-commerce platform will always offer a wide range of templates. Learn more about POS

Also, if you are worried because you are still new to the business, the Shopify offers various training, support and mentorship, and service as well in order to help you get started. They have their app store in which you can easily buy all the add-ons that you might need in the long run.

You know too well how important the designs and themes in creating your online store. A great design can attract your customers and impress them. The Shopify can help you in creating a welcoming and professional-looking online store.

WordPress

WordPress, on the other hand, is a great blogging platform that can easily utilize different plugins and extensions. This platform runs about 65% of the Content Management System websites on the internet nowadays. Therefore, it will not be a problem for you to operate it even without the assistance of your web designer.

This platform is cost-effective, because aside from the fact that it’s reputable and well-known, it’s really easy to use. The set-up will not be that hard, you are also provided with a host for the extension. If you wanted to blog about your products every now and then as your marketing strategy for attracting customers, then you could consider using this platform as it is ideal for bloggers. It also helps you to utilize the SEO optimization accordingly. You know too well the impact and effect of the SEO into your company, right? Therefore, if you wanted to drive heavy traffic to your website, you should use WordPress instead. There is an available online forum in which you can seek for help and assistance if you ever need anything that involves managing your online store.

Now that you know the differences of the Shopify and WordPress, it’s all up to you to decide which one would be better for your company. You should always choose a platform that suits you the most, easy to use, cost-effective, and of course, the one that can help you establish a good reputation for your business. In that way, you will be able to manage your online store efficiently.